BlogWorld III :: Attack of the Journalists

Speaking of the Devil

BlogWorld & New Media Expo co-founder and CEO Rick Calvert needs me to be wrong :: because if I’m right … then he and his sham of a scam disguised as a convention are very much part of an ugly and shameful problem. But I fucking doubt I’m wrong :: which is why instead of agreeing to give a BlogWorld keynote … I scared Rick Calvert away with some super easy questions.

Rick likes thinking about tacos :: not about his own culpability in the suffering of others … so he was none to pleased when he looked into my robotic mirror mirror and found himself lacking. He was even less pleased shortly thereafter when hip-as-shit tech culture site The Verge printed a big important article independently substantiating many of this site’s primary themes.

So Rick Calvert contrived a solution to his problem that wouldn’t require any genuine self-reflection :: he’d hire a real reporter to get to the bottom of how I never really get to the bottom of anything because I’m not a real reporter … it’s all just fat jokes about fat girls and baseless innuendo. Says Rick

“It won’t be a hit piece full of insults. It is a simple objective piece of journalism. The problem is; it has taken us weeks to find someone willing to even consider writing the story. No one would speak to a journalist on the record about you for fear of being associated with you.”

Huh :: I’m confused … didn’t The Verge just do objective journalism on the topic? BlogWorld seemed to think so back in May when they told Joe Flatley they “loved” the article and asked that he and the other senior editors of The Verge make a Vergecast like appearance at BlogWorld to have a similar conversation about scammers. But like myself :: and Doggie Stylish :: The Verge declined … so I guess that left Rick Calvert free to say stuff like …

The Verge video and blog post was an awesome production but horrible journalism in my opinion. They did not question any of your accusations which a good journalist would do.

Would a good journalist accept a paid assignment from BlogWorld to write an “objective” story about an open critic of BlogWorld? Prolly not :: but ReadWriteWeb reporter and BlogWorld speaker Dave Copeland certainly would … and did. Dave was sent a press copy of B.J. Mendelson’s Social Media is Bullshit :: this half sentence from his ridiculous and scathing Amazon review pretty much sums up his journalistic stylings …

“I did put the book down about two-thirds of the way through …”

Great job … D- for effort.

Dave’s talk at BlogWorld 2012 was called “Reporting for Bloggers” …

Dave showed several examples where he “busted” a story or presented an entirely new spin simply by talking to people. When you get too far from original sources, not only is your information more likely to be incorrect, but you’re only repeating information that can be found elsewhere online.

Yes :: it’s good 2 talk 2 people … expecially original sources with firsthand knowledge.

Speaking of the opposite of original sources :: first hand knowledge :: and good journalism … HARO. Help a Reporter Out is a web-based service :: founded by BlogWorld speaker Peter Shankman :: where people who aren’t journalists can go to find people who aren’t experts … it’s a win win for ignorance and injustice for all. The fucking d-bag who entered this HARO request in early July should have listened to Dave Copeland’s late June BlogWorld speech about seeking out original sources …

31) Summary: Are All Internet Marketers Scam Artists?


I’ve been reading the Salty Droid with a great deal of interest, and have been intrigued by his claim that “you can’t make money online.” The site’s founder was a prime source in a video and commentary by the Verge taking down the entire Internet marketing segment as being a syndicate of scam artists.

I want to kick the tires a bit harder on the Verge’s commentary and do some actual reporting to test the claims. Are there legit Internet Marketers and Affiliate Marketers online? What should content providers know and what questions should they ask before signing on or, even more importantly, entering payment info?


This is for a leading industry Website with high traffic levels. I am looking for expert commentary and data for a serious, investigative piece, not product pitches. Thanks.

HARO query 31 was entered by an anonymous media outlet because The Salty Droid is scary to journalists as Rick Calvert has noted :: but HARO query 32 regarding a unscary social media privacy law … was entered by Dave Copeland at ReadWriteWeb.

The morning after I published BlogWorld in Scamworld :: I got this direct query from Dave Copeland … finally getting around to original sources a month later I guess …

I’m working on a piece about you and interested in getting your input. Would you be available for a phone or email interview?

If I had to characterize my reporting so far, it would be something like this: you have good intentions and questionable techniques. There are also allegations that you make accusations without presenting clear-cut evidence to back them up. As you must know, you have supporters and detractors and I have spoken with both.

Full disclosure: I’m a freelance journalist and have been asked to look at your allegations as objectively as possible by NMX/Blogworld and write something for their blog. I’ve spoken twice at their conference and I am scheduled to speak a third time in January. All three talks have been on content development/effective writing techniques.

Allegations that I make accusations without evidence :: sweet fucking Moses that sounds serious … even if it is a tad bit unspecific and without the backing of evidence.

I was unable to find a single person who talked to Dave Copeland for this alleged story. I asked him to name a supporter of mine he’d spoken with … he did not. I asked him to name a detractor of mine he’d spoken with … he did not. I asked him to deny putting in the HARO request … he did not. But he did have this to say when I didn’t use HARO to solicit his comment for this article …

“[A]fter strong differences of opinion on how the story should be reported and written with the party that hired me, I suspended work on the story which may explain why you think I did not interview any of your supporters … In any case, once I realized I was not going to be paid for the work without compromising my own ethics I suspended work on the story.”

The ethics are strong in this one master Yoda.

When I reached out to Rick Calvert for comment about Dave Copeland’s sudden outbreak of ethics :: he said …

I have been on-site producing an event and traveling since it ended without a good internet connection.

and …

Sorry Jason I was writing a long email reply but its midnight here an I have to pack for a 4:30 taxi to the airport tomorrow. I will get back to you tomorrow night Munich time.

and …

sorry Jason. I am traveling (in Amsterdam this morning) I really do want to respond to you and will. I am packing and heading off to the airport to fly home now. So on a plane all day.

and …

Sorry for not responding Jason. It wasn’t out of a lack of respect for you or lack of interest. I was working our event in Spain, took some time off afterwards and then got sick when I came home.

Blah blah blah :: those lame excuses spanned two weeks of pestering … and once again Rick Calvert had no answers to some very simple questions. Although he did say this …

I am still committed to having an objective journalist vet your posts about our event and our speakers.

Or instead :: you could just ignore me and vet your speakers as your fucking baseline of responsibility … but I guess I don’t know conference organizing like Rick Calvert does.

Anywayz :: I thought I’d put my “questionable techniques” aside and help a reporter {and a Rick Calvert} out by doing some of the orignal source interviews that Dave Copeland couldn’t bring himself to do because HARO is the answer to all his official journalist prayers.

Dave asked Internet attorney Mike Young to do an interview :: but when Mike agreed … Dave declined. Mr. Copeland did not disclose to Mr. Young that he was writing his alleged article at the behest of BlogWorld. I asked Mike if he was surprised to learn about the BlogWorld connection …

I was surprised that Copeland was writing for BlogWorld. Let’s face it, of all the toes you’ve stepped on exposing scams, Calvert really wasn’t even on the radar of those looking for payback.

Yep :: very strange … the devil works in mysterious ways.

Mike Young would have been a good person for a reporter writing about The Salty Droid to interview :: because he’s been lurking around Internet Marketing and e-commerce since long before this site existed … and has been a reader and participator here since the earliest of early days. Mike has previously represented some of the people called out here :: and he and I have not always agreed on everything … so I asked Mike to comment honestly about my reckless disregard for the truth like Dave Copeland should have.

You and I differ on some of your targets. However, I’ve never gotten the sense that any of those you’ve written about was done without performing an investigation or lacking a good faith belief that your target was in fact a scammer or aiding and abetting scammers.

Let me borrow from the old joke about the kid digging through the manure pile trying to find a pony. In this example, the kid is the MMO customer.

I believe your expectations are the “guru” always knowingly cons the kid to think there is a pony (something of value). In contrast, my view is that sometimes the “guru” isn’t running a con but really believes there is a pony beneath the pile of crap, i.e. don’t assume evil intent where ignorance will suffice as the causation.

With a few exceptions, it’s the same result for the kid …a pile of manure instead of a pony.

Even with the exceptions, more often than not, the pony discovered in the pile is dead (no longer works to MMO) or on its last legs (rapidly becoming obsolete).

In spite of all that manure&pony talk :: the dude sounds like a lawyer … something I’ve regularly noticed in the hundreds of other conversations we’ve had over the years. Here’s a Reporting for Bloggers tip :: and a Reporting 4 Reporters Who Don’t Use HARO tip … always make yourself known to the lawyers. Which lawyers? ALL the fucking lawyers :: if they’re on your thing … you’re trying to talk to them.

CFTC attorneys Timothy Mulreany and JonMarc Buffa know what I’m talking about :: because they’re on my thing … and I’m trying to talk to them.

Instead of taking to HARO to talk anonymous shit about The Verge :: Dave Copeland could have contacted Joseph Flatley directly and asked him about the article … and about the extent and nature of his research. But he did not :: so I asked Mr. Flatley for a response …

This is a really bizarre request to put out there, especially on something as tacky as HARO. I would love to speak to whoever wrote it! Asserting that my Scamworld story is some sort of ‘book report’ about the Salty Droid website shows that either this person doesn’t know how to read critically, or that they are trying to smear me by spreading the fable that I didn’t do any original research for this piece; which, again, is obviously bullshit if you read the thing honestly. I hope this character can sleep at night knowing that they’re willing to flush journalism down the toilet for what is probably an insignificant amount of money. That said, The Verge spent a great deal of time, energy, and resources on the Scamworld story, and we’re all very proud of it.

My goal was to tell a story that has been floating around the blogosphere in bits and pieces for many years, one that has been largely ignored by larger publications. Over the period of time I spent researching this thing, I could not help but constantly find that Jason Jones had been there first. We were both writing on the same subject, and I find his reporting to be impeccable — how could we not come up with similar conclusions? Any real journalist would have the same experience.

So, yeah, mystery HARO person… do some ‘actual’ reporting. Kick the tires a bit. I would love to see what you come up with. I just hope that HARO was the beginning, not the end, of your story.

Ye hope in vain sir … ye hope in vain.

Says Rick Calvert in our comments

“All of the people in the verge scamworld story may be scammers, but you go far beyond that. Why didn’t they choose to cover all the people you cover here?

They mention lots of other names I don’t recall seeing on your blog and seem to have had endless space for the story.”

So they’re just parroting my accusations without doing journalism :: but they don’t mention all the scammers I’ve mentioned … and they do mention some that I haven’t mentioned? That’s some seriously stupid shit right there. But okay :: why Joe Flatley … and as a follow-up … why isn’t there more mainstream media coverage of this plague?

Scamworld is a vast, difficult topic, and the mainstream media generally has no use for vast, difficult topics. But I am trying my best to bring this issue to people’s attention.

There is no way we could have fit every creep, victim, and humorous anecdote into the first story. But that’s OK — wait until you see what The Verge is working on now…

Personally :: I want to hear more about smartphones … so I hope it’s that … but in spite of what Frank Kern pretends to believe in public … The Verge doesn’t really give a shit what I want to hear. If they did :: Colleen Conaway would have featured in the first story … because I push for that whenever I find someone to push. It’s a signature story here at The Salty Droid … and it’s about everything this place is about. Dave Copeland was attempting to write a ‘book report’ on The Salty Droid :: so Colleen’s sister Lynn Graham should have been one of his first contacts … but for reasons known only to everyone but Dave Copeland … Lynn wasn’t trolling HARO for publicity opportunities.

I asked Lynn what she thought about people who characterize this site as hateful and vindictive :: like you can see Rick Calvert doing in a chat with Dave Copeland the morning after SaltyDroid vs. BlogWorld II published. Here’s what she said …

Hateful and the name Jason do not EVEN belong in the same sentence!  When my family was in crisis and the story about what happened to my sister Colleen at a James Ray International event was coming to light, Jason himself contacted me and helped us through a very difficult time.  Through his many blogs he has uncovered valuable information and he has come into contact with many people who were able to help us piece together my sisters final moments.  He has supported us personally with his phone calls, emails and texts and he has been patient and encouraging when I was at my wit’s end.  He did this without any prior knowledge of my family, without any monetary gain and he continues to be supportive even though we have never met … that does not sound like a hateful person to me!

The story of Colleen’s death was an important part of the James Arthur Ray story :: and it was covered by several major media outlets … I asked Lynn how Jason compared to other reporters on the case like Dave Copeland should have …

I know Jason to be only a seeker of the truth.  At times when I would contact him upset about something I heard had happened to my sister … he was the one who calmed me down and said we would have to verify the validity of the claim.  It is this attention to detail that not only makes him equal to other investigative reporters but surpasses them at times.

Jason (Salty Droid) has been more helpful to me and my family than he will ever know. I will never be able to repay him all the good deeds he has done for my family and myself in particular.

But she is repaying him :: because she says nice things like that to him … all the time. Lots of other wonderful {but hurting} people do too :: a testimonial page for this site would have anyone with a heart in tears … because this place matters. And guess what Rick Calvert? I fucking care about the people this place matters to :: and I fucking believe in what we’re all trying to accomplish here … which has got jack squat to do with calling Rick Calvert and Naomi Dunford fatties.

But seriously … how fucking fat are these fucking fatties?

Our friend Alison Navarro is another soul for whom scamworld was so god awful destructive that Jason decided fake robotic featuring her by name couldn’t possibly make things worse. Considering how Alison’s story here made easily the biggest splash to date {thanks Kevin Smith!} :: and was centered around the blogging about blogging bloggers :: and BlogWorld directly … it should have been another early official reporting stop of Dave Copeland … but no.

Lots of well-meaning people thought I should accept the BlogWorld speaking invite :: but even though it was pretty damn highlarious … this fake robot can accurately report that Jason Jones was completely offended by the invitation. Ms. Alison’s still deteriorating life inside Plunderland was all he could think about while he was trying to softball Shane Ketterman. I’ll let Alison explain :: like Dave Copeland wouldn’t … and didn’t.

When you told me you’d been invited to speak at BlogWorld, after the initial humor of he situation faded, I was just left with disgust. How dare they invite you to speak? How dare they ask you to give implied credibility to those glorified snake-oil salesmen who use cult tactics and NLP (which, frankly, is new-age-speak for brainwashing from what I’ve researched) to foist fraudulent “products” on unsuspecting consumers who are just genuinely trying to make their lives better? How dare they ask you to dignify their convention of the lost and rip-off artists by being a speaker when you lose countless nights of sleep trying to expose those scams for what they are? Are you serious?

What was my reaction? It made me sick. To think of the way Dave came back from BlogWorld a totally different man than the one who’d been playing Lego with our boys every night for years; that he came back frightened of the Wendy’s drive-through and smelling like liquor and cigarettes, two things he’d avoided his whole damn life? With receipts in his pockets and suitcase for drinks for two, with “souvenirs” for the kids consisting of things he bought in Raleigh from the newstand because he’d forgotten all about them while he was there?

The last texts I had on my phone from Dave prior to his leaving on November 1st were from BlogWorld. He texted me when he got there to say he’d arrived; he texted me every night before the kids went to bed to say that he missed me so damn much and then he came home and was blank, like the part of him that could care had been systematically erased. Yes, I’ve seen the pictures online where Dave and Naomi didn’t pick up their BlogWorld passes – but you want to tell me that BlogWorld had nothing to do with what happened to me, my kids, Dave’s family? You want to assure me that BlogWorld was a completely innocuous convention of innovators and freethinkers and innocent marketers after my life fell apart within days of my husband’s return?

Fair enough, Mr Calvert; go ahead and tell me that. But you better give me proof that every speaker there has been investigated to the extent that Jason investigates his targets. Give me proof that everything they do, everything they sell, every “big name marketer” that my husband invested his time, money, and trust in is morally and financially without blemish. Or, that if they have blemish, they’re willing to discuss and explain their mistakes and own up to them. Because God knows, everyone makes mistakes in life; the difference is, these folks seem to want to pretend they’re infallible and they’ve learned their lesson, all while trying to sell something new based on the reputations they made while selling the things they’re apologizing for.

No offense, Salty, but if you’d gone to BlogWorld and lent them your credibility by default? I’d’ve written you off without a damn good explanation. Jesus told me I had to forgive – he didn’t say I had to trust you again afterwards.

Yeah :: Jesus was smart … trust and forgiveness are different things … like tacos and burritos.

Ms. Navarro :: who is still not divorced in spite of Naomi Dunford’s recent defamatory sales page claims to the contrary … is part of our fledgling non-profit which aims to use the Internet to protect the people who are the Internet from the Internet.

I still feel that what you do is important. I feel that what the new group is attempting is equally important; reaching out to people via a more family-friendly language and inviting others to speak in an open forum… It gives me a lot of hope for cleaning up the internet, honestly. After everything, I think I deserve a little of that hope.

She does deserve a little hope :: and so too do the endless fucking thousands whose similar stories she bravely represents in the face of slings and arrows … volleyed by the wicked … and the intentionally incompetent.

Tomorrow :: and tomorrow :: and tomorrow … maybe things will be different?

>> bleep bloop

87 thoughts on “BlogWorld III :: Attack of the Journalists”

  1. BWHAHAHA! This is the song that never ends & it’s my favorite!!

    If you guys liked my “Blog World” article, I wrote another article about Charity Navigator & Wise Giving being less than honest with their accounting procedures. Okay end of shameless self promotion, but it’s a good read if you are thinking of donating to ANY US based charity.

    1. @Karen Friesecke, Thanks so much for the discussion about charity giving and the costs of fundraising. I tend to get annoyed when I get glossy crap in the mail from charities I’ve donated to, because I know it comes out of my donation and I think “why did I bother?” Consequently, my charity has gone towards people/things I know more about, rather than that big national charity whose robocaller insists on dialing me three F******* times a day. (You know who you are.)

      1. @mirele,

        Please check to see if the glossy thing says, “Printing courtesy of ABC Printing Co.” Lots of charities get their printing donated. Or they pay for their business cards and letterhead to get printed, and the same company does a full-color, die-cut brochure for free. Also see if the glossy thing thanks an agency, pro bono team or individuals for writing and designing it. Lots of marketing professionals are seeing that the time and expertise we can offer goes a lot further than our dollars will.

        1. @Lanna, Excellent point! This is where, I think, the annual reports showing how much the charity actually spends of every dollar for “administrative” costs speaks volumes over the quality of their brochures and printing materials, slickness of their ads, etc.

          Face it. It’s tough getting your message heard. Those slick ads and printing may cost a lot — but if the return is greater because it gets noticed, it might be worth it. If the organization goes out of its way to work with pro bono services as much as possible — even better.

          Sometimes I look at some of these nationwide and international charities and feel like I’d be better off just giving out a few ten dollar bills now and then myself.

  2. Hack writer, Dave “Will Write For Loose Change” Copeland will be in Chicago on November 1, 2012, giving a “presentation” at 1:30 p.m. on “How To Make Your Newspaper’s Website “Sticky”. (Best tip: avoid the use of Copeland’s byline.)

  3. @ SD,
    I am amazed at the work you do. Now that I am beginning to look into the works of Gene Sharp I have to admit your site is even more interesting. I know, hard to believe, but it’s even more awesome than the jokes about fatties.
    I am forming a slightly amorphous theory concerning the overall view of Gene sharp relating to non-violent approaches to tyrrany and my own views, which is not really relevant to this site, but I wanted to say thanks for making me take a look at his work.

    I really wish i had more time to get involved in some way. I didn’t ask to join your minion 2.0 uprising because I generally have very little spare time, but if I manage to re-organise myself in the near future I hope I will be able to help contribute in some useful and salty droid ™ approved way.

    Even if our philosophies on life may differ in some key elements I am hoping that there is enough similarity of view that even if the sets are not 1:1 compatible, I can still help meaningfully and in accordance with the aims and techniques you have and use.

    Thank you for being one of only a handful of people (living ones anyway) that has meaningfully contributed to seriously making me evaluate (or re-evaluate) some points of practical philosophy that are of paramount importance in the life of every one of us.

  4. Great muck and pony analogy–it really fits the hopeless quest for IM riches.
    While the customers are scrabbling through the dungheap looking for treasure, the pony has galloped off to pastures far, far away.

    1. @pigs trotters,

      Re poop and ponies and positive mental attitudes: this is a reference to a way pre-Internet meme that’s very common in sales circles. Sales circles, of course, being kissing cousins with scam-MLM-biz-op circles. I mean–it’s easy to move from the one to the other and back again even just accidentally.

      I heard this story when I was introduced to the world of sales at Sales School for the Southwestern Company. They say they’re a book publishing company, but the reality is a tad bit more convoluted.

      Anyway, according to the website link below, the pony thing is a joke popularized by Ronald Reagan:

      The joke concerns twin boys of five or six. Worried that the boys had developed extreme personalities — one was a total pessimist, the other a total optimist — their parents took them to a psychiatrist.

      First the psychiatrist treated the pessimist. Trying to brighten his outlook, the psychiatrist took him to a room piled to the ceiling with brand-new toys. But instead of yelping with delight, the little boy burst into tears. ”What’s the matter?” the psychiatrist asked, baffled. “Don’t you want to play with any of the toys?” “Yes,” the little boy bawled, “but if I did I’d only break them.”

      Next the psychiatrist treated the optimist. Trying to dampen his out look, the psychiatrist took him to a room piled to the ceiling with horse manure. But instead of wrinkling his nose in disgust, the optimist emitted just the yelp of delight the psychiatrist had been hoping to hear from his brother, the pessimist. Then he clambered to the top of the pile, dropped to his knees, and began gleefully digging out scoop after scoop with his bare hands. ”What do you think you’re doing?” the psychiatrist asked, just as baffled by the optimist as he had been by the pessimist. “With all this manure,” the little boy replied, beaming, “there must be a pony in here somewhere!”

      Salesfolk say the moral is that, no matter how bad it is out there in Salesworld, you should keep on persevering because you never know when that next prospect will turn out to be “a pony”. (Personally, I think the moral is that both extremes of optimism or pessimism are equally stupid.)

      An example of the pony thing would be: when I personally was selling books door to door, it was hard for me to get anyone to buy more than a single cookbook or children’s book. (retail price approx $15-$25) But this one time, I did have one lady that bought one of everything I had to offer and even this other book set that wasn’t a part of the main lines of books! (retail price ~$670) I found a pony! But…

      But I should not look that gift pony in the mouth, oh no. I should ignore how the woman had to split the payment across three different checks, two of them post-dated. I should ignore the part where, later on, when I went to deliver said books to her nice suburban house, unlike every other one I’d been to in the area, hers was all a mess on the inside and her teenage kids were kind of running amok and she herself was not there. And I think she was deep into Unicorns of her own which was probably the only reason why she thought buying all these books from me was a good idea in the first place. She had handed me some ink-jet printed business card. And, in that one brief encounter I had with her originally where she made out the checks, she seemed flustered and disorganized.

      This all happened in (I think) the summer of 1995, 11 years before The Secret, but I think, kinda like the Law of Attraction, she had some notion that somehow her buying books from me would help her sell her stuff. But that doesn’t make any sense. But none of it made any sense. I hope her kids turned out ok.

      Such are the daily moral compromises of the young, aspiring salesperson… I haven’t had a sales or marketing position since then. Although the IM-MMO siren-song brainwashing had me pushed further back along that ThinkPositive! route than I realized before I stumbled across @SD’s site and his breath of Uncomfortable Truths That Are Actually True.

      For roughly the 80-millionth time: thanks, @SD. You are awesome.

      Let the dog-holding-a-lantern continue the search for One Honest Internet Marketer, excepting counting {Awkward Crickets} of course.

      Furry cows moo and decompress.

      1. @Wyrd,

        Here it is.

        I wasn’t specifically looking for it or being positively minded or anything, but uh, I “found the pony” anyway.

        This was the specific version of the pony story/joke that I heard in Southwestern Company sales school. And when they pan out to the shot of the audience, that’s what it looked like when I was there too.

        Now in the description, it says this video was shot in the late 80s and mentions Mort’s death. I was in Southwestern sales school in the mid 90s, but you know, video and audio last for a really long time.

        But that’s not the pony I’m referring to.

        I also found this site
        and that linked to all these intriguing articles that I’m going to be reading just about now.

        But still, for a pessimist like me, the glass is half empty:
        The site is a lot more empty than I could wish. And no new content in 2012 that I can see. And yes of course, a Southwestern lawyer did send a threatening letter to the person running the site:

        Furry cows moo and decompress.

  5. You know, it’s interesting that Calvert would reach out to Copeland, a guy whose livelihood depends on people buying in to various forms of Internet hype. I can understand hiring someone familiar with the Internet, but good grief, there are so many un- and underemployed journalists out there, you can actually get one who has more objectivity than Dave Copeland. (Again thanking my lucky stars I failed the last class in the journalism program at UT back in 1982…yes I am.)

    I mean, this is obvious, but Rick Calvert really did intend to stack the deck on his proposed article. I can’t ascertain why Copeland backed out (maybe he figured the blot on his reputation would be forever) but it does say volumes that he did.

    I appreciate the hard work the Droid puts in on his articles. Some people may not like the language and I know there are times when even I, a person with a mouth like a fishwife, wince. However the facts are the Droid is telling us about a couple of dark corners of the Internet which are so destructive, so soul-sucking and life-destroying, that more than a bit of profanity is appropriate.

    1. @mirele,

      To clarify, I did not reach out to Dave my self. I asked our blog editor to find a professional journalist to cover the story. She knew Dave from speaking at our event. He has been a professional journalist for some time and teaches journalism.

      When she told me her choice, it seemed like he met the basic criteria to me and we set up a phone call to discuss what we wanted to cover in the article.

      1. @Rick Calvert ::

        Cool :: that’s good to know … and super relevant too.

        It’s like how the whole saltydroid keynote situation was Shane’s fault … and how you were man enough to point that out in public. Lesser men might have been like …

        “Don’t worry Ketterman … I got your back on this one man. Talking to that shitspewing psycho was my idea … and I do go around calling myself the CEO and paying myself like the CEO and eating all the tacos like the CEO … so I fucking got this one Ketterman.”

        But you were strong enough to be all like …

        “While we did discuss the possibility of Jason’s talk potentially being a keynote, that’s not what Shane was supposed to ask him. It being his first month on the job, Shane jumped the gun and asked Jason if he would like to keynote our show.”

        Fucking Shane :: you showed him Rick … you totally fucking showed him.

        1. @SD, what a dick. Even when it’s their fault, publicly take the blame for your staff, privately admonish.

          But in this case, this was clearly your half digested taco meet smelling brainfart. Man-up! Douche.

        2. @SD, Rick Calvert actually passed the buck off onto an employee? How pathetic.

          If that were even true (and I do NOT for one minute believe it), that is conduct unbecoming of anyone claiming to be a CEO. You do not throw employees under the bus publicly like that.

          I second Anon’s description above: What a dick.

  6. Couldn’t read Lynn Graham and Alison Navarro comments with dry eyes, I suppose no one with a heart can.

    BlogWorld (and Rick Calvert) might not be scamming people directly, but by offering an alleged-legit stage to the scammers they are validating and outstretching the plague.

    If Rick Calvert can’t understand that (or even fail to understand they indeed scammers), he deserves every piece of slander on this blog.

    His choice is very clear- scam-free BlogWorld or forever ridiculed as a fatty. No BlogWorld at all also accepted.

  7. “don’t assume evil intent where ignorance will suffice as the causation.”

    I thought that ignorance is no excuse to break the law. I guess due diligence has no place here.

    And since that is so, then shooting a gun at random, on the streets is ok as long as you don`t think it will hit anyone. Excellent! Anyone willing to be that reckless should keep that attorney in retainer for their up and coming criminal case.

    I have been reading your blog since 2008 when the economy took a crap and so did LOA. I have found you to be not only truthful, but hilarious. And I don`t believe in anything. I also have incredibly tiny sense of humor and my sense of suspended disbelief is barely there.

    Perhaps that is why I am an artist so I can create out of what I imagine, not what others feed me.

    1. @Elaine B. ::

      I know what you’re saying :: but that thing about intent gets repeated to me by law enforcement and legal types all the time.

      The law does treat a reckless gun firer much different than an intentional murderer.

      If the guru actually believes in the pony :: which I think is almost never the case as Mike notes … then it’s a civil rather than a criminal matter.

      Here’s a conversation that I’ve had with people at every imaginable level of government …

      The Man :: Yep you’re right this looks awful … but intent is going to be an issue … they should file a class action.

      SD :: But they can’t because collection is going to be an even bigger issue.

      The Man :: But what about intent?

      SD :: Cartels.

      The Man :: Yeah … okay … I’ll think about it.

      … and so it goes … on and on … no change.

      But eventually I’m going to convince somebody :: because I’m right … and because I’m pesky as fuck all.

      1. @SD,

        Re intent: Isn’t that a big part of what got James Ray such a lenient sentence? I mean never-mind the defense’s stupid ass unknown toxins argument. (All this has probably already been thoroughly covered, but Project Read Every Article got bogged down and I’ve only just now reached “Hello, James Arthur Ray”.

        I actually agree with the law, in general, that intent is key. It’s a shame though that it’s so damn hard to figure out what an entity’s intent is. And, even if we did have some sci-fi way around that problem, then that would probably give us a-whole-new problem with never-before-seen levels of invasion of privacy. But I digress.

        It would be hard to show that J. Ray really intended to kill people.

        If only the focus of the trial could have been different–to show that J. Ray really intended to turn people into conditioned, irrational followers effectively depriving them of their right to exercise free will.

        And that, btw, along with that, J. Ray also had (has) “a callous disregard for human life.” Except his own of course.

        Trouble is there’s all that stupid caveat emptor crap out there. I never was very comfortable with that notion while growing up. Now it seems like nothing but a protective umbrella to let scamming happen; including scamming people out of their lives.

        Furry cows moo and decompress.

        1. @Wyrd,

          My view on this has changed after seeing Hearts on Fire, and researching my post on it. I’m not sure James Ray intended to kill, but he certainly intended to induce severe delirium by deliberately coercing people to endure conditions which could be (and were) incompatible with life.

          There was definite intent to endanger, at the very least.

          1. @Dr Geek,

            At a previous event, Daniel Pfancuk (sp)ended up in hospital with heatstroke and the heat-induced delusions from same. It was these delusions (raving about dying and coming back)that prompted Ray to try to induce similar ravings–which he could pass off as a ‘spiritual experience’- in his paying customers.

            I’d call that an intent to profit mightily from risking his customers lives.

            Pfancuk and his then wife’s witness statements are in the public domain online.

            1. @pigs trotters,

              While I agree with the basic thrust of your argument, I believe JAR was trying to do that before Daniel Pfancuk’s experience. I think he didn’t know or didn’t care about the potential harms caused, as evidenced by the fact nothing changed after Daniel’s brain damage at his hand.

      2. @SD,
        You are right. This smell too familiar. Like when a wife gets beaten and the cop says:”We can only charge him with harassment because the amount of bodily harm was minimal.”

        Yep. Black and blues are nothing. So it`s emotional trauma.

        It`s a revolving door of searching for a pony in manure. Information is powerful. More sites like this are needed. My heart goes out to Allison. I know how it feels to be abandoned.

  8. Yes Jason you scared me so much I answered all of your emails and posted the entire exchange on our own blog:

    I come and respond to relevant charges on your blog.

    Yes the verge piece was bad journalism. I stand by that. They presented you as an authority and focused on a few of the people you have written about. None of them who have anything whatsoever to do with our event.

    To quote Joe Flatly in his piece:

    “These people have a very very basic simple way of doing business. Make really dumb products really cheap. Sell them to people that don’t know any better get their email address and then sell it to a high pressure boiler room sales floor”.

    I completely agree with his statement and agree anyone who does that is a crook.

    The problem is this has nothing to do with the content or speakers at our conference. Does this describe WordPress? Ford? Kodak? Sony? SouthWest Airlines, Expedia, American Express?

    Of course not. Those are some of the sponsors of our events.

    You are the only one writing hit pieces Jason. Is it scary?

    Not in the slightest. Is is boring?

    It’s getting there.

    1. @Rick Calvert,

      “The problem is this has nothing to do with the content or speakers at our conference.”

      Said the man with the blindfolds on who never looks at OBVIOUS proof-type things.

    2. @Rick Calvert ::

      Nice response … it really hits the right emotional timber too. You should be a life coach :: or a pastor … you’re such a natural fucking empath.

      I didn’t say you were scared Rick … you’re obviously too unread to be impressed by impressive rhetoric. I usually only have to flash my teeth {and by teeth I mean brains} once to get people to bugger off … but you keep coming back for no reason. And you’ve yet to answer my first question :: how is Paul Colligan not a scammer?

      Better take a peak at all the Mike Koenigs posts first though :: and as an added bonus if you act now … the StomperNet posts.

      You’ve admitted here before that The Syndicate are scammers … and you’ve done it again in this comment. But members of The Syndicate were directly involved in Third Tribe. Go right now and look at the names on the “educational” audios and you’ll find The Syndicate. Clark’s club and Kern’s club were kissing when I started punching them both in the face.

      When you say things like this above …

      I completely agree with his statement and agree anyone who does that is a crook.

      … you are shitting where you eat. Although many people utilize the boiler room strategy without wearing a t-shit to advertise that fact while speaking at BlogWorld … Mike Filsaime is the person who openly talked about it on this fake robot blog … which then got referenced in The Verge story … and here’s Clark promoting him …

      … he promoted a bunch of them.

      And this from your posting of my emails post …

      “Most of his targets are people you have probably never heard of like Frank Kern …”

      … motherfucker please. Your audience have all heard of Kern because all these speakers you’re defending promoted the shit out of him to their “customers” … and because the IM syndicate has far more pull … and more names. If you’d have invited Kern to speak at your show he’d have told you to fuck off because you’re small fry one notch down on the ladder where the cover is still slightly too thick for him to profit maximize … you’re just another part of his lead gen … and he doesn’t need you to understand that in order for it to be true.

      You’re totally part enough of the sick machine to get its dark taint all over your life and soul :: but you’re not part enough to succeed from it financially … just like almost everybody else. Congats B-teamer … I suggest you join Dan Kennedy’s platinum mastermind as soon as possible. Of course :: now they prolly wouldn’t let you in even if you could pony up … because you’ve shown yourself to be an epic moron.

      I wonder if your speakers appreciate your continuing efforts to bait me into a post detailing their transgressions one-by-one and making them part of the permanent record here in order to bolster my case against BlogWorld? Maybe you could start using “a chance to appear on The Salty Droid” as another reason for people to work for you uncompensated? Or maybe a guy like say Scott Stratten :: who could prolly never get here on his own … seriously wishes you’d shut the fuck up right about now?

    3. @Rick Calvert, The problem is this has nothing to do with the content or speakers at our conference. Does this describe WordPress? Ford? Kodak? Sony? SouthWest Airlines, Expedia, American Express?

      Of course not. Those are some of the sponsors of our events.

      And what do the sponsors of your events have to do with the content or the speakers? The fact that you have corporate sponsors just means that large corporations have noticed that there are lots of people with money to spend and they’d like to get some of that money spent in their direction. You told some big names “Hey, wanna put your name in front of a ginormous crowd of affluent white people?” and they looked at the numbers and said “Yes.” Big freaking whoop. Of all of those companies, only WordPress has jack shit to do with blogging and social media, so why even invoke their names except as a way to draw their credibility like a cloak over the naked emperor of You Too Can Live The Dream Of Making Money On The Internets?

    4. @Rick Calvert,
      @Rick Calvert,
      I read your post Rick. I wanted to give you a fair chance. The truth is important to me.

      I have to ask you if you can honestly expect to be taken seriously when you say this to your readers about the Droids targets – “Most of his targets are people you have probably never heard of like Frank Kern, Perry Belcher, Ryan Deiss, James Arthur Ray, Russel Brunson and a host of others.”

      That statement can only come from one of two places. You are either completely ignorant of your readership base or you are being deliberately disingenuous.

      I would have never heard of Frank Kern if it wasn’t for guys like Pat Flynn of and Corbett Barr of, both speakers at your next expo.

      Chris Brogan did an interview series that involved both Frank Kern and Russell Brunson for an Anthony Robbins product.

      These guys are not the dark underbelly of your world… They’re the rock stars of your industry.

      I would be genuinely surprised if an honest poll of your audience showed that more than 1 percent them had not heard of the internet marketers you mention above. Death Ray might be the only exception.

      When you imply something so incredulous, you lose all credibility. From that point on the rest of the article can only be treated with suspicion.

      1. @richie,

        I think it´s a matter of people not doing the research into the entire history of someones business. It can be hard to do as a lot of promos are done via email. I wouldn´t have thought that the two people you mentioned would have promoted Kern as they seem pretty legit.

        Do you have any evidence you could forward on? emails etc? I believe one of the problems with this argument atm is the lack of ´proof´.

        1. @Jade,
          I can remember Pat Flynns by memory. He mentions how Michael Dunlop (the guy he was interviewing on his podcast) had met all the biggest names in the industry. The two names he threw out were Frank Kern and Gary V. Pat was the first person I ever heard mention Frank Kerns name. You can get that interview on his own blog. All his podcasts are available. I believe its the first interview he does with Dunlop about pop up domination.

          Can’t remember when I heard Corbett Barr mention Frank but I just googled “Corbett Barr Frank Kern” and the fourth result was an interview Corbett did with Naomi Dunford and they talk about what a great strategist Frank Kern is. Here’s the link.

          Chris Brogan is in the new money masters with Anthony Robbins. Frank Kern, Eben Pagan, Russell Brunson, Mike Koenigs, Jeff Walker and others are in their too.

          I would encourage you to read my previous comment again. I fear you may have misinterpreted it.I don’t know if it’s my writing or your reading comprehension.

          Let me try it this way.

          The comment is not suggesting that Corbett Barr or Pat Flynn are bad people or evil bloggers.

          Rick Calvert insinuated that most of the people reading the blog world blog had never heard of Frank Kern in his own blog post.

          My counter was that the people reading his blog were well aware of Frank Kern and others.

          I used my own personal experience of being introduced to Frank Kern by Corbett and Pat through their blogs.

          I think you may believe that I was implying that Pat and Corbett were scammers. Not my point at all.

          The point is simply that Frank Kern and Friends are incredibly well known by bloggers that talk about blogging to make money. People who read these blogs make up the core readership of Rick’s blog.

          Pat and Corbett are two such bloggers with huge readerships. I’ve read their blogs and listened to Pats podcast. That’s why I used them as an example. Plus they are also speaking at blog world so Rick is aware of them.

          1. @richie,

            I was Dave Navarros networking girl and was there at Blogworld – when I saw him, that was.

            I was only asking that question because I try talking about stuff with people and the counter argument is ´where is the proof?´ Hearsay isn´t enough. The other counter argument is that SD is a bully. I disagree with this, as he cut me flack, but understand why people think it. If we can show that other people believe the same stuff that is mentioned here then the decision makers may actually reconsider their stance.

            1. @Jade,

              I imagine it must be difficult to reason with these people without being able to give them some tangible evidence.

              I am guessing that the “salty droid is a bully” straw man argument must be terribly frustrating to deal with.

              Sometimes it doesn’t matter how many weapons you bring to that fight because their is no avenue to victory.

              Saying something like “Frank Kern is selling unicorns again”, on twitter, can result in a barrage of criticism and insults from his followers.

              It’s as if their god had been insulted.

              It must be an incredibly strenuous endevour for you to make these arguments from the inside, where the ethical bond between client and business owner seems to be beyond just blurred.

              In the future I will supply as much evidence as I can.

              Someone like you could make a real difference in this fight.

              Good luck to you.

            2. @Jade,

              For the ‘where is the proof’ guys, there will never be sufficient proof because the hook is an emotional one and the inevitable cognitive dissonance too great to tackle while they are still emotionally hooked on the dream.


              For those you just need to give them the info and walk away in order to protect yourself, they cannot be rescued from themselves, at least not yet.

              When real doubts begin to crack through the dream of their own accord, the facts and info start to have an effect.

      2. @richie,

        Great finds, @richie. FYI, nobody believes anything around here unless you provide links. And play nice with @Jade. She’s a regular with excellent reading comprehension and superior writing talent. (Get out of IM, Jade! Write for some legit clients!)

        Rick “Taco Monster” Calvert wrote:

        Most of his targets are people you have probably never heard of like Frank Kern, Perry Belcher, Ryan Deiss, James Arthur Ray, Russel Brunson and a host of others. But he also talks about some names you might recognize; Matt Cutts (the head of Google’s Webspam team) and infomercial guy/motivational speaker Tony Robbins, for example.

        At some point he started adding some very popular and respected bloggers to his list. Coincidentally, they were also speakers at our show and friends of ours like Darren Rowse, Chris Brogan, Brian Clark of CopyBlogger, Jim Kukral and others.

        But that PDF ties BlogWorld 2012 speaker Corbett Barr to “horrible person” Naomi Dunford.

        Neigh-Neigh connects herself back to BlogWorld 2010 speaker and friend Darren Rowse:

        Naomi: I sponsored a contest that put on by ProBlogger. Dan Rausch [sic] was having his 3rd birthday, 3rd ProBlogger birthday bash and so I sponsored that contest, I gave a 2 thousand dollar monthly package.

        Naomi namedrops never-heard-of Frank Kern:

        Naomi: –and it’s a huge benefit. If you just comes out and make yourself human. Frank Kern will occasionally mention his wife. Everything that Frank Kern ever does is extremely strategic.

        And then puts her scam and BlogWorld 2010 keynote panelist and friend Brian Clark of Copyblogger together in the same sentence:

        Naomi: Absolutely. Stop reading blogs like IttyBiz and CopyBlogger and go to your small business association and figure out how to launch a business, like old school, like as if you would with
        bricks and mortar.

        Corbett brings up BlogWorld 2011 keynote speaker Gary Vaynerchuck, who Naomi jokes {or not} has pulled the world’s greatest con job:

        Corbett: Yeah and those .. the limits of that are really being tested by people like Seth and Gary Vaynerchuk, right?

        Naomi: I think Gary Vaynerchuk is going through a particularly difficult time because either, and I don’t think this is the case but I’ll allow for the possibility, either he pulled the worlds greatest con job and making it look like he really didn’t want to hear from you when he honest to god didn’t.

        Then on to Naomi’s BFF Sonia Simone, who was also on the BlogWorld 2010 panel with BlogWorld friends Darren Rowse and Brian Clark of CopyBlogger:

        Naomi: Oh absolutely and I remember Sonia Simone did one on Remarkable Communication, it was awhile ago but something about 50 Business Lessons I Learned From My Toddler or something.

        More CopyBlogger:

        [Naomi:] And that’s why when you see on CopyBlogger they’ll really have a lot of Pop Culture tie-ins, you know?

        BlogWorld 2010 keynote speaker Scott Stratten, speaker Leo Babauta of Zen Habits, keynote speaker Brian Clark of CopyBlogger, and keynote speaker Darren Rowse:

        [Naomi:] Right, if you’re Scott Stratten from UnMarketing and you’re all about authenticity and connection, Scott said numbers don’t matter. People who have been around in blogging for awhile if they saw Leo from Zen Habits kind of rise to stardom, one of the things that was really interesting was that his numbers; Brian Clark, same deal. Darren.

        Corbett asks if horrible person Naomi Dunford is the next BlogWorld friend and BlogWorld 2012 keynote speaker Chris Brogan:

        [Naomi:] Corbett: So what’s next for IttyBiz, are you looking to become the next Chris Brogan and have your face on the cover of giant magazines or are you happy with what you’re doing now and what products do you have coming out?

        Here’s the audio of BlogWorld 2011 and NMX 2013 speaker Pat Flynn interviewing Michael Dunlop. Flynn lists photos on Dunlop’s blog of Dunlop and industry celebrities. At 1:17 he mentions Yanik Silver; Salty Droid readers know Silver’s Maverick Business Adventures link him to {alleged} kidnapper and junkie John Paul Raygoza and boiler-room lead-generator Mike Filsaime as well as Sir Richard Branson and Tony Hsieh.

        At 1:29, Flynn rapidly fires off more names of celebrities with whom Dunlop has posed:
        – “Re: You Becoming a Millionaire and Achieving Your Dreams … For Real!” Joel Comm
        – Boiler-room operator Russell Brunson – who ties back in with Mike Filsaime and Yanik Silver
        – BlogWorld 2011 speaker Gary Vaynerchuk

        At 5:17 Dunlop talks about being banned from Google AdSense.

        1. @Lanna,

          deleted my blog and work for real clients. Triggered a scary as all heck anxiety attack but it´s cleansing. The anger is going.

          Don´t know if I talk about it but I´ve openly tried to warn people against Naomi, in particular. The sentiment is ¨It´s all hearsay and no-one has any direct proof. Her content and products are good so we can overlook the rumours.´

          I tread both worlds because certain behaviours need to change. And after a year we are finally getting to the point where people are angry enough to publicly question things.

          1. @Jade,

            Good for you! I think it will be less stressful for you now that you’re outside the cartel system.

            I’m not sure how people can say everything about Naomi is hearsay when the worst of it is on her own blog. She used her husband and her children to sell her crap, and then she ditched them and fled the country. To the embarrassment of women everywhere, she claimed that only women complain about her manipulative exploitation. She treats her customers like crap, issues thinly veiled warnings that anyone who complains will be publicly berated, and follows through on those threats. She doesn’t allow comments on her blog because she can’t handle the truth. She cried wolf about death threats that Calvert said had no merit. To the embarrassment of women everywhere, she claimed the death threats were because of her gender. She posted defamatory claims about Alison. She wrote about abandoning one’s spouse and children with the same ease as quitting a dance class.

            Please don’t feel like you have to be the one out there warning all the people, though. It’s a big job. It might take a whole group of minions.

            1. @Lanna,

              Yes. But I was deep inside and, in theory, have more authority to say stuff. Because of her and Dave going off the grid, I got exposed to a lot of stuff. I was burned so publicly that people came to me with their stories.

              I’m one of the only few people that was in that community that is willing to come here and have a discussion – even if/when it does lead to a few nasty comments for playing devils advocate.

              I’m not going to continue publishing anything as my role has more then earned me a ‘naomi bitchslap’, as I like to call it. I am so effing good at this word of mouth stuff that I can read a post and know how people are going to react.

              The main thing now is that the people will say ‘Naomi and Dave didn’t attend blogworld – therefore blogworld isn’t at fault.’ Also, ‘no-one is doing the things that have been featured on this blog. They are legit.’

              The thing is, we are told to always portray an image of success so that people will buy from us. This leads to a lot of BS: . I think that if the minions focus on the behaviour mentioned in that post and call it out, we’d have a lot more success.

        2. @Lanna,

          Thank you for researching the link and Pats podcast. I wasn’t up to it at 10 pm ET on a saturday night, and my wife was ready to claw my eyes out if I didn’t get off the computer and watch The Dictator with her.

          I was 99 percent sure that Pat mentioned Frank Kern in the interview he did with Michael Dunlop, but I didn’t realize there was so many other names dropped.

          Here’s an interview Dunlop does with Alex Jeffreys that follows a similar pattern of name dropping (including Frank Kerns).

          In this interview Jeffreys actually points to Filsaime as his role model and online hero, and there’s more pictures of Dunlop at list control las vegas with his dad.

          Here’s a link from shoemoney (blogworld speaker) talking about what an awesome genius Frank Kern is.

          James Dyson calls frank kern a “world class marketer” in his sales video for optimizepress a wordpress theme searched for 27,000 times a month in google by wannabe internet marketers.

          Frank Kern is not an unknown, @Rick Calvert; he’s everywhere you look in the make “money with a blog” world .


          In hindsight it was wrong of me to question @jade’s reading comprehension, because my questioning was based on a false assumption. I assumed that @Jade had just browsed through my comments saw Pat and Corbett’s name and thought that I was calling them scammers. My mistake; she was doing no such thing.

          I did however also point to the fact that it might be my own writing style that was incoherent. I am a painter and decorator by trade and definitely not a writer or journalist. I am aware of the fact that my printed words may not always communicate my thoughts in a coherent fasion, but I will improve.

          My apologies to @Jade

        3. @Lanna,

          Thanks for the extra research.

          I had vague memories of that interview and didn’t realize that all those names were dropped.

          Here’s a similar interview Michael Dunlop conducted with Alex Jeffrey’s.

          There’s lots of name dropping and sipping of the Frank Kern cool aid in this one too.

          Jeffrey’s names Mike Filsaime as the guy he looks up to most online.

          There’s even a picture of Barry Dunlop (michaels father) at mass control San Diego with Jeffrey’s.

          I guess it’s a social proof thing.

          I think they mention these guys to gain more credibility from their followers. I certainly don’t hear Dunlop, Flynn, Barr, and Jeffrey’s trying to distance themselves from Kern. They’re looking for the opposite

        4. Some of these douchebags who provide social proof for the likes of Naomi Dunford have wormed their way into some legit events again.

          Scott Stratten is giving a “pre-conference keynote” at the DMA Annual Conference & Exhibition in Chicago on October 12-17.

          Gary Vaynerchuk is doing the regular at-conference keynote at Crain Communications’ B2B Digital Edge Live conference in NYC on October 23.

          Droid, can you take a week off from Herbalife to let The Syndicate know you’ve still got an optical scanner focused on them?

    5. @Rick Calvert, You have a funny way of selectively picking and choosing among vendor associations in order to imply credibility or pseudo-endorsement when there isn’t any. That’s your number one defensive tactic here and on other blogs where you spew your spin.

      It’s kind of like if you stopped at a Texaco station for your daily Twinkies and gas, and then once you got to where you were going, you told everyone there that you were “Brought to them by the Texaco Corporation.”

  9. Was gonna leave a comment an hour ago but I ended up reading Naomi Dunford’s “defamatory sales page”.
    Been in the shower ever since. Still haven’t got all the sleaze off.

          1. @SD,
            I grew up in Ireland and I only recently became a permanent resident of the United States so a lot of this is new to me.

            The only thing I can compare it to in Ireland, is the blind spot the law has for faith healers.

            The big difference is that faith healers are few and far between in the Irish medical community and only appear out in the open from time to time.

            IM scammers seem to be all over the place and lying to the consumer has become par for the course.

            A lot of the IM products on Clickbank look like one giant pyramid scheme to me.

            It’s difficult for me to see how it could be legal. Dot-com-secrets x is borderline at best.

            Just one big name getting a big sentence could change the entire landscape.

            This blog might actually help achieve that, and more.

          2. @SD,
            But your welcome for Roy Keane -greatest United Captain of all time, and my fellow Cork man. Might as well throw in greatest United player of all time and fellow Irishman George Best too.

        1. @Richie,

          Based on the totality of evidence, only one explanation fits. There’s absolutely no recourse to assuming accidental ignorance on Dunford’s part. This is intentional. But what sort of person could do that?

          A sociopath.
          Dunford speaks…

          And, when that fails, there’s always the Pity ploy

          Furry cows moo and decompress.

          1. @Wyrd,
            Thanks for the links. Great intro for a noob

            The last link gave me great insight in to the mind of Naomi Dunford, and the other sociopaths The Droid is exposing.

            This quote from James Ray – to the mother of a dead daughter is truly disturbing… “This is the most awful thing that has ever happened to me in my life.” Poor guy

            The second to last link tells me all I need to Know about Salty’s use of humor. I never would have guessed that humor could be used as such a potent weapon against these people/monsters.

            To be honest the first link really pissed me off.

            I took it personally when I heard Naomi Dunford say that “you cannot survive let alone run a business without manipulating people.”

            I watched my father build and grow a painting and decorating business for 24 years of my life.

            He’s been through two recessions in Ireland and his business is still going strong.

            There’s two reasons why. He left a trail of happy customers behind him and all of his employees have worked for him for at least ten years.

            This is his 2,000 dollar formula that I’m going to give to readers of the salty droid absolutely free: Happy skilled employees = Low turnover = Quality workmanship = happy customers = boat loads of referrals = 24 year in business.

            Oh, and you have to work your face off, learn a shit load of business stuff, go through some tough times, and still come home and play lego with your kids. Note to self – Don’t put last three lines part in the sales letter.

            Seriously though, WTF!

      1. @Wyrd, The woman knows no boundaries. Even if her version of Dave’s story is true and I have my doubts about that, it really wouldn’t be her story to tell and use in some shitty sales page if whe were a decent person. Interestingly in addition to suffering throught that crap post, I also read the one about why Neigh-Neigh didn’t go to college where she also mention the pony/crap allegory. The entry isn’t dated, but I’m pretty sure it is no coincidence that it recently appeared on Ittybiz and that it appeared here today. I suspect Salty isn’t done with Ms. Dunford yet. I sure wish sometimes commenter Barbara was here. I also wish Dave Navarro would go back to earning an honest living and being a father to his boys and maybe fixing his family altogether, if it’s not too late.

        Alison, Lynn and John Graham and too many others to name or count are why we all stick around. We could all be using what we learn and share here to defend our friends our families or ourselves. Through reading the blog and occasional email contact with Salty I’ve confirmed more than one or two B-Team shysters.

        I’ve been here since Sedona and I’ll be here until the bitter end. Which I am sure is nowhere in sight. Unfortunately.

        1. @Anna,

          I haven’t read Ms. Dunford’s post, nor do I intend to – so I can’t speak to what her version of my marriage was like.

          I will say this: I suffer from depression. That depression definitely took its toll on our relationship at times. It also went undiagnosed and untreated until around 2 years ago. So, whatever fault she assigns me for Dave leaving I’m sure she feels is justified.

          That said: I don’t believe it excuses Dave’s behavior. If he felt the need to cut me out of his life because I didn’t fit the mold he’d set for me, that’s one thing; but you don’t cut your kids out. You just don’t.

          While I felt we had a fairly typical marriage in a lot of ways, I’m not blind enough to think that my depression and his focus on business didn’t play equally stressful parts on that bond. Each seemed to exacerbate the other; however, I do believe that outside influences provided Dave with the tool (impetus + means) to sever that bond and Ms. Dunford is not without culpability in that respect.

          In one of the first sessions I had with my therapist, she said, “Alison, there are two types of people in this world: the one blames themselves for everything, and the other blames everyone else. The sign of a healthy person is that they’re willing to find a compromise inside themselves between which of these they are and which they should be more like.” I will tell you quite honestly that I’m the former; I have spent days, weeks, months agonizing over my choices during our marriage, wondering what I did that “pushed” Dave out the door. It’s only after these months (almost years) of therapy that I’m coming to understand that, as in any relationship between two people – friendship or otherwise – all of the blame cannot be put on just one person. That’s incredibly unhealthy, both for the person assigning blame and for anyone around them accepting it.

          I will leave it up to the reader, however, to decide which personality type best fits Ms. Dunford. I wouldn’t presume to know anything more about her than what I’ve read and heard from others. I’ve never met her or interacted with her and prefer to keep it that way.

          1. @Alison, You’re right not to read it. It was icky of her to write it. I don’t think I’ve ever read anything she’s written without thinking it was icky. Completely agreed that you don’t cut your kids out, no matter what. But you don’t need my validation of that point or any other. I think marriage is tough at times even in the best of circumstances. I can’t begin to imagine what you’ve been through both individually and with your kids. You’ve never met me either or interacted with me anywhere except the blog comments. But from what I’ve seen of you here, I do hope some good things come along for you. Sooner than later.

  10. Who the fuck writes about a man’s wife and their marriage on a sales page?
    Salt in the wound
    Kick her when she’s down
    Insert your own metaphor.
    God, I wish I never clicked that link in your post.

    1. @Mr Ed,

      I feel exactly the same. And when you compare those vile lies to the quiet dignity shown by the lady she so maliciously defames, it beggars belief.

      Justice will only be served when Ms Dunford’s tacky little empire of dirt (her “ittybiz”, if you must) is brought crashing down around her.

  11. I came to this blog just as I was starting to plan how to get my own unicorn, and came as a result of a post defending Ms Dunford.

    So I had more than a little cognitive dissonance to deal with. And, yes, I winced at the tone, at the personal attacks, even as I started to realise the Droid had a point.

    But something kept me coming back…it was like an itch I could reach. I read post after post…and it was how the victims of IM were dealt with which made me realise the Droid was fighting the good fight…when most of us didn’t even realise the fight was there to be fought.

    I don’t know about you, but I’d rather be part of the solution than part of the disinterested majority who ignore and enable the problem.

    Vive la Resistance!

    1. @Dr Geek ::

      Speaking of Scotland :: and Scottish artists impacting the blog … all the emotional content in the last several posts have been brought to you by how much Jason loves this fucking song …

      … you’re all welcome for introducing you to its glory … to include Ms. Alison who I happen to know has rather hip musical tastes.

      1. @SD,

        That’s really rather lovely. In a melancholic fashion. I think I saw them live at the Tartan Heart festival this year – hadn’t heard of them before, but they caught my ear and I’d planned to look out their stuff…and hadn’t got around to it. Think I might now.

        Scottish bands FTW!

    1. And changing the name to “New Media Expo” will certainly do a lot of distancing – especially SEO wise. All of these posts about this scum need to be tagged “New Media Expo” – but I’m sure Salty is already on it.

  12. Great post, SD! As usual.

    Way off topic, but I vote that you should expose the Warrior Forum at some point in time. It’s waaaaaay overdue!

      1. @Mr. Doubtfire,

        Yes, there is that. Although, IMHO, even the earliest pages from early 2009 when the Droid was still very rough and really cursing up a storm are classy compared to that warriorforumsucks site.

        1. @Wyrd,

          P.S. Actually, the main thing about the warriorforumsucks site that bugs me is some of those pictures down the side of the page. I find them crass. However, this cool thing occurred to me after my last post: I can pretty easily block those out with good ol’ Ad Block.

          So now I don’t mind the site so much. :-)

          1. @Wyrd, Crassness can also be effective in helping to stir up the pot. No mild, reserved “review blog” is ever going to rise above the noise of a bullshit forum like WF, where legions of new shysters constantly pop up, promising the unschooled masses that they can essentially “make lots of money in their underwear.” SD concluded the same thing when he launched this blog, and here we all are. There is crassness here, too, and it serves its purpose.

            BTW, The photo proclaimed to be “Allen Says making a conference call” is especially priceless in its crassness. Too bad you can’t see and enjoy it like the rest of us. ;)

  13. You’re saying there’s something wrong with bloggers who blog on their blogger powered blogs about bloggers and blogging while flogging blogging tips for blogging and the top 50 bloggers to watch so budding bloggers can blog about their own blogs on other blogs while hoping their blogging gets noticed by more influential bloggers, getting them into various blogging halls of fame and to their own six figure blog about blogging where they can become ‘blogging thought leaders’ inspiring aspiring bloggers to achieve blogging success because, you know, in the blogging world there’s always plenty of blog at the blog… sorry, room at the top…??

    *deep breath*

    I think I’ll go have a cup of tea and a lie down.

  14. Maybe it’s just me and simply a matter of unfortunate coincidence but, reading Rick’s comments here and on other blogs since the “wanna be a keynote speaker at Blogworld” stuff came up has increasingly reminded me of the same tactics and statements I’ve seen through the years from a variety of rather dubious IM types.

    Like I said though, maybe just unfortunate coincidence.

    Some of what he’s saying just doesn’t make sense to me.

    For example, in a comment referenced by SD in the “BlogWorld in Scamworld” post, Rick says “The idea was to have him debate someone or a couple of people who would call themselves internet marketers. According to Salty everyone who could possibly be considered an internet marketer is by definition a scammer.”

    In a recent post on his own blog, Rick says:

    “It was my idea to reach out to Jason to see if he would consider speaking at the show. I mean who else to start this conversation than the man who thinks anyone who makes money online is,by definition, a crook?

    Long story short, I asked Shane to contact Jason while I contacted a couple of our speakers to see what they thought about it. While we did discuss the possibility of Jason’s talk potentially being
    a keynote, that’s not what Shane was supposed to ask him. It being his first month on the job, Shane jumped the gun and asked Jason if he would like to keynote our show.”

    To me there’s a substantial difference between being asked to “debate someone or a couple of people” and being asked to be a “speaker” or “keynote speaker”.

    And whether Shane was “new” to his position or not, I have some difficulty believing that he’d get mixed up on this point … in fact, I’d expect quite the contrary from anyone “new” in a job, who’d likely be quite concerned about impressing the boss and not making any “jumped the gun” type of mistake.

    At any rate, if in fact the “debate” idea hadn’t been mentioned to Shane and the “issue” boils down to Salty being intended to be a “speaker” rather than “keynote speaker” and Shane supposedly getting this mixed up, it seems rather pointless for Rick to bring Shane’s name up in the post when a “we asked Salty to be a speaker, then changed our minds” would have sufficed.

    While I’m sure he can explain this away, the discrepancies in Rick’s various comments as to what Jason’s role at BlogWorld was intended to be give me pause for thought.

    As does how “According to Salty everyone who could possibly be considered an internet marketer is by definition a scammer.”in his comment changes to “the man who thinks anyone who makes money online is,by definition, a crook”.

    Now it may be that that SD considers anyone who refers to them self as being an “internet marketer” or as being in the “internet marketing industry” to be a scammer … and based on my own experience of the past 20 + years on the web, I couldn’t argue this point.

    However … and while I haven’t read every post and SD comment on the blog … I haven’t seen any indication that SD would view “anyone who makes money online” from the sale of legitimate products, services, etc. as being a scammer.

    Maybe Rick meant to say “internet marketer” rather than “anyone” or simply assumed that his audience … while they may not be familiar with the names of certain “internet marketers” … would understand “anyone” to mean “internet marketer”.

    As things stand now, it comes across in his post as purposefully, for whatever reason, mistating the droid’s position … assuming I’m correct in believing that the droid doesn’t consider everyone who earns a living from the online sale of a legitimate and useful product or service, e.g., web page design,a crook.

    Rick’s post also mentions:

    “I’m not sure when I first read the Salty Droid blog, but I know it was a post about Naomi Dunford explaining what a horrible person she was. I thought it was really funny. It was also really mean and in my opinion 100% deserved.”

    And then:

    “At some point he started adding some very popular and respected bloggers to his list. Coincidentally, they were also speakers at our show and friends of ours like Darren Rowse, Chris Brogan, Brian Clark of CopyBlogger, Jim Kukral and others.”

    Maybe I’m wrong but, it appears to me that there were a few Brian Clark, Copyblogger, etc. posts on the SD site prior to the Dunford post Rick mentions. Maybe he missed these and various names prominently displayed in the site tag cloud.

    Regardless, if I was appending “CEO” to my name and was seriously considering inviting Jason to debate, speak,keynote speak or serve hors d’œuvre … whichever it was … at my event, I know I would have been darn sure to check his site out and make sure none of my “friends” were mentioned prior to initiating contact with him.

    And I definitely would have run the “let’s invite Jason (for whatever reason)” idea by my circle of “friends” and “respected bloggers” way before … rather than concurrent to… contacting him.

    Rick said “When everyone I talked to said they didn’t want anything to do with the fake robot, we decided not to ask him to speak.”

    Now I don’t know who “everyone” is.

    I do know that if I was a legitimate business person who’d been “maligned” by a SD type, I’d like nothing better than to have the chance to address that with them in a public forum.

    And I know that if I asked a “respected blogger” or “friend” who’d presumably been “defamed” at some point by Salty if they’d be willing to address this with him and they indicated they wouldn’t, I’d wonder “why?”. Would seem like a golden opportunity to show that droid and his “baseless accusations” up once and for all in front of an audience who’d then blog to the world about the dastardly droid’s sorry downfall.

    I mean, it’s not like Brian, Sonia, etc. have anything to fear from invoking the droid’s wrath, given that they already have and are named on this blog.

    Geez … if I was Rick and so incensed about the droid’s “bullying” of my “friends”, I’d demand either he or Jason make an appearance at BlogWorld with his “proof” and debate him myself … and ensure the BlogWorld heard about it if the slimy little bot weaselled out.

    But, that’s just me.

    I gotta say that Rick’s handling of this situation hasn’t demonstrated a CEO level of thinking to me … perhaps not surprising in this day of convention chair set-up worker one day and web “business” CEO the next.

    Or even that he’s operating in good faith rather than just being another of the many “my hands are clean” scam enabler types that infest this wondrous web world.

    1. @DGR,

      I think Rick gives the game away when he claims to be ‘a political blogger’

      He is certainly attempting to ape the politicians ability to waffle on endlessly without overtly committing to any particular view or course of action, the latter propensity being a fatal one in a CEO with a viable business.
      The point of a effective CEO is the firm decision making, a bit like a general who makes hard decisions about where to commit his troops.

      The point of a politician is to fudge hard issues with good rhetoric so as not to alienate the voters. Rick ain’t up to much as an effective rhetorician, but then look at the current examples of politicians that he has chosen to emulate.

      1. @pigs trotters,

        Now that you and @DGR have pointed it out, I definitely see it. Calvert’s positioning himself as a political pundit for Scamworld. He’s not only waffling, he’s misstating his opponent’s positions so they appear ridiculous:

        According to Salty everyone who could possibly be considered an internet marketer is by definition a scammer.

        . . . the man who thinks anyone who makes money online is, by definition, a crook?

        A good corporate or military leader accepts responsibility for failures and gives credit for successes. Calvert evidently micromanages his conference director, doesn’t trust him to call past BlogWorld speakers, and throws him under the bus when it’s convenient. Definitely a political move.

  15. Way I see it, there is always a line for me that once a person crosses it far enough or enough times (depth OR frequency are equally valid) he or she then falls into one of various categories:

    Dubious Liar,


    Fucking Liar,

    Dirty, Lying, Fucking Liar,

    and finally…
    Oh my fucking God this Lying douche is one of THEM – the pod-non-people.

    In my humble opinion, Rick Calvert is in that last category but trying with all his might, to masquerade merely as a Dirty, Lying Fucking Liar. Or possibly (in his own deluded mind) just a Liar.

    Fact is in my mind Rick Calvert has now exposed enough of his psyche that I wouldn’t waste someone else’s spit on him. He is a lying, parassitic douche. And really, my delineations of liars above is mostly just for entertainment, because a liar is a liar, is a liar. Yes there are degrees, but frankly beyond a relatively shallow point, I don’t care to know anymore. You are persistent liar and that’s all that counts.

    1. @G.,

      Re Liars…
      Henry Rollins has a video thing that speaks eloquently on this topic.

      Well ok, it’s not exactly eloquent, and it’s not exactly safe for work… but, in my humble, lay-person opinion, it does give you a good insight into the mental processes of a sociopath when they’re on a roll. And, looking at it now, the glasses even remind me of Dunford.

  16. Here’s The Verge and Joe Flatley’s latest attempt to regurgitate my accusations unchecked …

    … bet you didn’t know I had strong opinions about K-Pop … or any opinions at all really … oh but I do.

    Hopefully Rick will find some time in his so seriously busy schedule to offer up more based-on-no-expertise journalism criticism.

    1. @SD,

      I’m not a hipster.

      So I hadn’t heard of K-Pop even though it’s apparently everywhere and in St. Louis too. (Unless Verizon has more than one amphitheater).

      Anyway, it looks pretty cool.

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